WORK TYPE: Client
VIDEO SPECS: 1 minute and 4 seconds
9:16 (Vertical), 1440p
YEAR: 2025
In 2025, as part of an effort by one of my FIU design professors to get us real-world experience, we collaborated with local nonprofit organizations, each of our choice. The objective of this effort was to create awareness for their cause or mission through our design skills. The organization I chose was Funding Arts Network.
Funding Arts Network (FAN) is a nonprofit organization dedicated to supporting and enhancing the visual and performing arts programs offered in Miami-Dade County. It provides member-supported grants to arts providers, capacity-building workshops to grant applicants, and educational and social programs for members to encourage greater involvement, appreciation, and awareness of the arts.
Originally, my professor wanted us to do a series of posters for non-profits but I had a much better idea. For my chosen organization, I chose to do an short, animated motion graphic video for their social media platforms. I went this route because I believe it would generate lots of more traction and spread more awareness than a few posters.
Graphic design nowadays isn’t static; it’s always moving. What I mean by this is that companies are always incorporating bits of animation & motion into their brands. Whether it’s through animating the logo or text on their website, incorporating it in advertisements, digital signage, social media, it keeps audiences hooked and boost their attention. You can see it a lot in my portfolio site too through the 3D model mockups of the packaging and animation of the text. See below for the ideation and process behind this video.
For this project, I communicated with Funding Arts Network’s VP of communications, Robin. We exchanged phone calls & emails during the development of the video. Our exchanges ranged from her giving me important information about the organization, me sharing ideas and notes, and general feedback from her during the video’s work-in-progress stage.
I conducted extensive research on FAN for the promotional video. It was everything from researching their brand identity, history, target audience, newsletters, social media, etc. After I brainstormed a significant chunk of information and ideas, I drew a rough storyboards of the video with some text to see how it could play out. From there, I wrote an outline of the video’s script for the text on-screen and pinpointed a few guidelines.
The script’s guidelines consisted of a short brief, length of the video, platform that it would be posted on, aspect ratio & resolution, audio, etc. The typography and color palette for the video adhered to FAN’s branding identity and a vertical aspect ratio and 1 minute limit suited best for social media. Adobe After Effects was used to create the video’s animation.
After sending a sample of the video’s intro to Robin and getting approval, from there on, it was really just finishing it. After less than a month in production and several back and forth revisions, it was done.
My written notes of how the intro's text and logo's elements would be animated. (Click to expand)
A breakdown sketch of the logo's animation sequence for the intro. (Click to expand)
My long written list of points on why a poster campaign wouldn't work. (Click to expand)
A list words affiliated with Funding Arts Network that I created during the brainstorming session. (Click to expand)